In case you haven't noticed, the world of boxing has exploded into one of the hottest, hippest and rawest underground movements in the country, with top boxing gyms around the country serving as the the place to see actors, athletes, and celebrities getting in shape and letting off steam. And it's not just for the boys, as gorgeous models show off high end boxing inspired trends on the runway. Everyone wants in on the chic urban experience where you are judged on your body and your ability to throw a punch.
Each episode will feature celebrity judges, the best of the best who have stepped up and shown the world they can throw a punch, such as Denzel Washington in The Hurricane, Matt Damon in The Bourne Ultimatum, and Jake Gyllenhaal in "End of Watch". Celebrity names cannot be confirmed until pre-production begins. Celebrity judges won't just weigh in on who's got the best technique, they will also step into the ring and demonstrate how it is done!
FORMAT: THIS IS WHERE BOXERS RUMBLE, RISE & BECOME ROYALTY
Royalty of the Ring (ROTR) will start with six episodes showcasing the biggest celebrities and the most popular boxers in the world, in a unique reality format that brings together boxing fans, reality and E! Entertainment celebrity news programming in one series.
ROTR will be one hour of explosive entertainment, with 24 minutes devoted to reality elements, behind the scenes real life stories about the boxers personal lives and loves, interviews and training with the biggest Hollywood stars, and health and fitness conditioning tips. The other 24 minutes will be ringside action, as the biggest boxing stars in the world, as well as young up-and-coming talent, get in the ring for short, intense sparring matches.
Fan focused means ROTR viewers will choose the winners of each sparring match, based both on in the ring performance, but also on sportsmanship and behind the scenes story lines.
ROTR also features a music component where Billboard chart toppers will make appearances at the gym and will perform hit theme songs for the fighters, while the Royalty of the Ring Dancers will perform hot dance numbers between sparring matches! Fans can download favorite songs through iTunes.
ROTR will also give back 9 the community. A kids segment will fo'cus on children with physical and learning disabilities, and how boxing training has a positive effect on their lives. Part of the Championship proceeds will be contributed to a children's charity.
The first six episodes of Royalty of the Ring will focus on 20 boxers from across the country, 12 men and 8 woman, who will compete to become Royalty of the Ring.
The boxing component of the series will be set up in a tournament structure, where each contestant will compete in sparring rounds and be judged by fans to determine who moves up and who will be eliminated each week. Two minute rounds keep the action going, and allow for a variety of fights to be compressed into a short time, with a "live" feel to the sparring.
Ten contestants will be removed during the course of the series, two per episode, with the 10 remaining contestants graduating to the Royalty of the Ring Championship.
The ROTR Championship will be held in a separate live event outside of the series. Hip boxing gyms will be highlighted throughout the series, with lots of cameos by pro boxers and celebrities from screen and television.
Fans will vote on not just the best performance in the ring, but also on training and improvement at the gym, and how the fighters overcoming real world challenges, such as family and relationship problems, substance abuse, and anger issues. Each episode will feature a time-lapse training summary, showing a different contestant each weak make an amazing physical transformation in front of the camera.
Royalty of the Ring has been developed to maximize the target audience of the show, comprising males between the ages of 18 and 36, and also a broad female audience in the same age demographic.
For boxing in general, the demographics are also solid. Six percent of fans have an annual household income below $25,000, with 15% between $25,000 and $49,999;43 percent between $50,000 and $59,000; 22 Percent between $60,000 and $74,999; 8 percent between $75,000 and $99,999; 4 percent between $100,000 and $149,999, and 2 percent at $150,000 or more.
The combination of sports programing, reality television, and celebrity entertainment creates great potential for sponsors, and unlike some more traditional sports programing, Royalty of the Ring targets hip, upscale and health conscious young audiences.
A fantastic array of sponsors can get involved, including health and fitness sponsors for the traditional sports market, fashion and cosmetics for the young female demographic and celebrity fans, and the traditional young male oriented products including energy drinks and alcoholic beverages.
BRANDON BLAKE - EXECUTIVE PRODUCER AND CO-CREATOR
Mr. Blake started his career as an entertainment lawyer and went on to produce for both film and television, including producing the Lions Gate Films release 'The Presence" with Daniel Myrick, director of "The Blair Witch Project" and starring Oscar winner Mira Sorvino, and represented the Evolution Media reality series Beverly Hills Nannies on ABC Family, and Emmy award winner Anthony Bell of the Cartoon Network series The Boondocks. Mr. Blake's current credits are available on imdb.com at www.imdb.me/brandonblake.
Mr. Blake has contributed to nearly 50 feature films, including "Before the Devil Knows You're Dead" with Philip Seymore Hoffman, Ethan Hawke, Albert Finney, and Marisa Tomei, "Life in a Day" with director Kevin MacDonald (Director of "State of Play" with Russel Crowe), "The Babysitters" with John Leguizamo and Cynthia Nixon, "American East" with Tony Shalhoub, and "Richard Ill" with David Carradine and Danny Trejo, among many other notable projects.
As an entertainment attorney in Los Angeles for the firm BLAKE & WANG P.A. Mr. Blake has represented Academy Award, Emmy Award, and Grammy Award recognized producers, directors and artists.
TRACEY SALTON - EXECUTIVE PRODUCER AND CO-CREATOR
Tracey is a U.S. Army Veteran and registered nurse who has always enjoyed boxing and has an extreme passion for championing good causes. Helping resurrect the sport of boxing, with the inclusion of humanitarian elements that could help all mankind achieve a better quality of life is one of those causes. Tracey had to overcome many and various challenges while pursuing this endeavor including as a female in a male-dominated sport and in a boxing culture that has many unique concerns, yet great qualities.