No, a business plan is optional. The share of profits you are providing to potential investors is selected on the Project Page. ideaPledge does not require you to prepare or purchase an elaborate business plan or so called “analytics.” ideaPledge has hired a leading securities consulting firm, with nearly twenty years experience in entertainment and high tech fund raising, and our experts agree that less is more when it comes to business plans. In fact, ideaPledge discourages making Return on Investment (ROI) claims, because the return from startup phase investing is so uncertain. Everything needed to persuasively present the project to potential investors, including a statement of the profit share, is built in to the Project Page Tools. Moreover, ideaPledge provides template securities disclosures and disclaimers, so you can focus on what you do best, creating!